Reception Mock-up (2-D & 3-D Design)

For a recent assessment, we were asked to show stages of development in creating graphic designs for 2-D (print) and 3-D (installation / signage).

The Design Scenario:

The hypothetical scenario involves your acquisition of a suitable office space to establish your graphic design studio. You want the reception area to attract, inform and showcase your business through the creation of at least one 2-D based (print, posters) artwork and at least one 3-D based (signage, installation or fixtures) artwork.

Communication Objectives:

The signage must clearly depict the company name and brand and look give a professional, modern and sleek feel.

Technical requirements:

Budget: Maximum of $7,000

Time frame: From acquisition of office space, the creation, production and installation
of the job should take approximately 3-4 weeks.

Output: The 2-D signage will most probably be a wall decal while the 3-D signage will be either an aluminium or metal look pop out sign with potential of back lighting.

Delivery: The wall decal will be a large scale print and depending on the surface of the wall, may or may not be possible as wall decals need to be applied to flat surfaces. The company sign may need to be applied to a glass panel or type of acrylic to be able to back-light it.


The 2-D wall decal is a Self-Adhesive Vinyl (SAV) and depending on the size of the wall, will most likely need to be printed on multiple vinyl panels. The 3-D sign would be applied to the front of desk and ideally would be made of a laser cut metal sign that extends 3cm off the desk surface.

Note: The company name “Little Design Co.” was made up for the use of this assessment.


It’s a jungle out there!

One of my recent study projects was to develop a pitch for a new kid’s content, day-time ‘wrapper’ show. Thus, ‘Jungle Treehouse’ was born.

Dan and his best friends Max the Monkey and Peppa the Parrot explore the wonders the jungle has to offer.

I designed the logo to be simple but colourful. The idea was that this could be animated in the program opening. Bright and bold colours were used as they are enticing to children and they bring a sense of lightness to a generally dark jungle. I really liked the fonts as they are fun and childlike and are easy for children to read.slide2

Dan’s Treehouse is the basis for all their adventures. The set was designed to be open and colourful, tying in with the brand style. I created the set using a mix of Photoshop and Illustrator.


There are 3 main characters to the show. Dan, who is a live actor, Max a puppet monkey and Peppa a puppet parrot. The 2 puppets were really fun to create and allowed me to explore pencil techniques in Illustrator. To polish them off, I chose a gradient fill to add more depth to them along with some shadowing.